Back to news

Haa Summer Festival Showcases Local Culture for Tourism Promotion

Introduced by the Tourism Council of Bhutan (TCB) in 2011 to promote tourism in Haa Valley, the Haa Summer Festival is a two-day celebration of local culture. Also known as the Monsoon Festival, the event takes place in the month of July each year. It has become a major tourist attraction in recent years. This year, the festival was observed on 8 and 9 July. The event was organized by the Haa Dzongkhag Administration with funding from TCB. Speaking at the inaugural, the guest of honour, Dasho Dzongdag (governor) of Haa said, “Haa is one of the richest districts in Bhutan in terms of natural and cultural endowment. Festivals such as this one are the perfect way to showcase this endowment.”

2 mins Read

70% Complete
The 6th Haa summer Festival inauguration ceremony

Haa Valley is a pilot site of the Kangchenjunga Landscape Conservation and Development Initiative (KLCDI) of the International Centre for Integrated Mountain Development (ICIMOD). It focuses on livelihood diversification through community-based sustainable tourism promotion. The ICIMOD KLCDl team participated in the event this year with support from partners to showcase knowledge products and materials related to its work. A number of tourists and locals visited the KLCDI stall. They were mainly interested in learning about ICIMOD and its Transboundary Landscape Programme.

Although it rained intermittently, the weather did not deter tourists and locals form participating in the festival. According to the Royal Society for Protection of Nature (RSPN) report, more than 100 tourists and about 600 local visitors attended the festival on the first day and about 40 tourists and 400 local visitors were present on the second day.

2
3
1. Mr Karma Phuntsho from ICIMOD briefing visitors on the Kangchenjunga Landscape Conservation and Development Initiative (KLCDI) 2. Members of the local young female group performing a cultural dance 3. Members of the local female group perform a cultural dance

Aside from several stalls, the festival showcased the thriving culture of the region. There were a variety of religious performances and cultural events showcasing the region’s nomadic lifestyle, particularly yak herding. Several of the traditional songs and folks dances of Haa were also performed. The main attraction of the event was the “Ap Chundu” dance performed by female performers. Ap Chundu is the protector deity of Haa district. Other attractions of the event included traditional games such as archery, pillow fights, and flat stone swing competitions. Food stalls showcasing local Haa cuisine comprising of a wide variety of delicacies such as special buckwheat dumplings and buckwheat fried noodles added to the collection of attractions.

Besides, the 11 homestays in Haa Valley initiated by TCB and RSPN provided visitors an experience of the unique rural lifestyle and the heartwarming hospitality of the locals. Aside from homestays, features of rural tourism services in the area include cultural excursions and nature hikes with local guides. Through such undertakings, the local community is able to generate income while conserving nature and promoting traditional culture. Locals remain enthusiastic about turning Haa Valley into a community-based tourist hotspot through sustainable tourism. The Haa Summer Festival is an avenue that will help local people—men and women, young and old—nurture innovative ideas to attract and entertain increasing numbers of tourists and visitors to the Haa Valley.


Masked artists performing a traditional dance


Dasho Dzongdag (governor) of Haa and Director of the Tourism Council of Bhutan (TCB) being served tea inside a nomadic yak herder stall


Local men participating in traditional games

Stay current

Stay up to date on what’s happening around the HKH with our most recent publications and find out how you can help by subscribing to our mailing list.

Sign Up

Related content

Continue exploring this topic

17 Mar 2017 Himalica
Brand HIMALICA – Green Products from the Mountains soft-launched at the Sixth Nepal International Trade Fair

Nepali Prime Minister Pushpa Kamal Dahal inaugurated the Sixth Nepal International Trade Fair in Bhrikutimandap, Kathmandu, Nepal, on 16 March ...

9 Jun 2021 News
New book announcement – Environmental Humanities in the New Himalayas: Symbiotic Indigeneity, Commoning, Sustainability

The active research-teaching community of the Himalayan University Consortium, co-led by Dan Smyer Yü, Yunnan University, Erik de Maaker, Leiden ...

A New Way Forward for Brick Kilns in Nepal

  The destruction of brick kilns caused by the massive earthquake earlier this April damaged approximately 110 chimneys in the valley. ...

15 Feb 2017 Atmosphere Initiative
Emissions Study in Lumbini Analyzes the Effects the Agricultural Crop Residue Burning

While general awareness of worsening air quality in the Hindu Kush Himalaya (HKH) has risen in recent years, this attention ...

26 May 2015 News
Scoping REDD+ site in Myanmar

Part I: Kabani, Bagan On 26 March 2015, Thursday, an ICIMOD team comprising REDD+ Initiative Coordinator Bhaskar Karky and Communications Specialist ...

6 Jun 2016 KSL
Springshed Management Training at Godavari

Kailash Sacred Landscape (KSL), HI-AWARE and Water Land and Ecosystem (WLE) initiatives of ICIMOD jointly with Advanced Center for Water Resouces ...

Third UIBN–AC Meeting discusses data gaps in Upper Indus basin research

The UIBN–AC Meeting was primarily held to recap previous meetings, discuss the progress made by the country chapter’s Technical Working ...

8 Sep 2016 Gender in Koshi
Ratu River Communities Prepared for Flash Floods

A team from the International Centre for Integrated Mountain Development (ICIMOD) visited community based flood early warning system (CBFEWS) sites ...