Back to news
15 Mar 2016 | KSL

Thematic Tourism Routes Foster Regional Collaboration and Prosperity

2 mins Read

70% Complete
Mr Notarianni presents Heritage Tourism in the ICIMOD initiative ‘Kailash Sacred Landscape’

During the 23rd edition of the South Asia’s Tourism and Travel Show (SATTE) 2016 by the United Nations World Tourism Organizations (UNWTO), the International Centre for Integrated Mountain Development took part in the perspectives business session “The relevance of thematic tourism routes in fostering regional collaboration and prosperity”  The event was held in Delhi in late January. Alla Peressolova, Head of the UNWTO Silk road Program, presented the Transnational Thematic Routes and new opportunities for regional cooperation and development. ICIMOD Senior Tourism Specialist, Marcello Notarianni, spoke on Heritage Tourism route sharing and trans-boundary landscape initiatives of the Hindu-Kush Himalaya range. Notarianni focused on the Kailash Sacred Landscape (KSL) initiative, sharing activities undertaken on heritage tourism as a key livelihood option for mountain communities and an important tool to protect and promote natural and cultural heritage.

The panel discussion, ‘The relevance of thematic tourism routes in fostering regional collaboration and prosperity’ included Suman Billa, Joint Secretary, Ministry of Tourism, Government of India, Shirani Weerakoon, Additional Secretary,Ministry of Tourism Development & Christian Religious Affairs, Sri Lanka, Subhash Goyal, President, Indian Association of Tour Operators (IATO), Sarah Mathews, Head of Destination Marketing APAC, TripAdvisor and Marcello Notarianni of ICIMOD.

A lively panel discussion ‘The relevance of thematic tourism routes in fostering regional collaboration and prosperity’

During the panel discussion, the importance of fulfilling the four pillars of sustainability into thematic tourism routes, specifically heritage, the religion, safety of the visitors and local cultural protection was emphasised. Other panelists spoke of the importance of strengthening partnerships and support frameworks for cooperation between countries, destinations and private sector, supporting branding initiatives, and improving the VISA travel facilitation with the support of the Governments and International Organizations. Engaging in thematic tours could also encourage visitors to provide feedback and share their stories online.

Developing a thematic route involving all local stakeholders could greatly increase visitor understanding, appreciation and satisfaction. Thematic tourism routes guarantee a balanced approach between tourism promotion and heritage protection.

Notarianni said the broader the model, the harder it is to implement, and an international route is a big model.

‘An integrated approach like KSL initiative could find a good balance, but always rely on the commitment of the local government to ensure the protection of cultural and natural heritage” Notarianni said. Panelists agreed using sustainable and responsible tourism models in developing a thematic tourism routes was important for the benefit of local people linked the to the tourism business.

Stay current

Stay up to date on what’s happening around the HKH with our most recent publications and find out how you can help by subscribing to our mailing list.

Sign Up

Related content

Continue exploring this topic

11 Oct 2015 News
Translating Koshi Basin Programme research into actionable policies

  Discussions on the preliminary findings of a recent socio-economic survey conducted on 1,600 households in 11 districts around the Koshi ...

25 May 2015 News
Value chain and participatory appraisal orientation in Bhutan

As part of Support for Rural Livelihoods and Climate Change Adaptation Programme (Himalica), an orientation workshop was organized on Value ...

18 Dec 2015 News
National Experts’ Symposium on Ecosystem Based Adaptation in Pakistan

  ICIMOD, in collaboration with the Mountain Agricultural Research Centre and WWF-Pakistan, organized a two-day ‘National Experts’ Symposium on Ecosystem Based ...

26 Feb 2016 KSL
Sustainable Management of Local Varieties in Kailash

A local crop diversity fair in Khar VDC of Api-Nampa Conservation area of Kailash landscape of Nepal was organised at ...

Cross learning within the HKH: women restore barren land in Passu Valley with sea buckthorn

Process The Passu valley was once bountiful. The Khunjerab and Shimshal rivers gradually eroded their banks, posing a very real threat ...

Kidney Beans Improve Income and Nutrition in Kailash Sacred Landscape

  ICIMOD’s Kailash Sacred Landscape Conservation and Development Initiative (KSLCDI), in partnership with the Central Himalayan Environment Association (CHEA), has identified ...

26 Feb 2015 News
Collaborative research needed to enhance policy on freshwater ecosystem

About 40 senior professors, researchers and policy makers stressed the importance of the Koshi ...