Back to news
11 May 2016 | KSL

Kailash Nepal Chapter Launches Brand ‘Kailash – Truly Sacred’

2 mins Read

70% Complete
Minister Industry, Som Prasad Pandey at Kailash brand Launch Photo: ICIMOD

To take allo value chain promotion to a greater height, ICIMOD, in collaboration with the Ministry of Forests and Soil Conservation (MoFSC), Research Centre for Applied Science and Technology (RECAST) and SABAH Nepal, launched the ‘Kailash – Truly Sacred’ brand during the 13th National Handicraft Exhibition at Bhrikuti Mandap, Kathmandu, Nepal, on 5 May 2016.

The fair was inaugurated by the Minister of Industry Som Prasad Pandey and Minister of Commerce Jayanta Chand.

The brand was jointly inaugurated by Indra Prasad Sapkota, District Forest Officer (DFO) of Darchula, and Dr Eklabya Sharma, ICIMOD’s Director for Programme Operations.

 

Dr Indra Prasad Sapkota said that the branding would help promote products from the Kailash region.

Apart from Allo products, live demonstration by Allo weavers from Khar VDC, Darchula district in Nepal was another attraction of the exibition. The district in the far-western region of Nepal is part of the Kailash landscape.

Iswari Paudel, National Project Coordinator for KSLCDI, MoFSC, said that showcasing the community’s work had boosted the confidence of the community artisans and allowed others to see how allo products are made. He added that the brand would help expand opportunities for people in Darchula.

Likewise, Dr Eklabya Sharma congratulated the partners of Kailash Nepal Chapter, adding that the Kailash programme has long been working for conservation and development of mountains and people. The launch of the brand, he said, had transformed a vision into reality.

Dr Rajan Kotru, Regional Programme Manager at ICIMOD, described the event as “a wonderful initiative for connecting the ecosystem, communities and their culture.” He said that linking the community to the private sector has helped in product development and improved rural economy, and this underscores the importance of private sector involvement in the value chain.

ICIMOD Value Chain and Enterprises Development Specialist Anu Joshi Shrestha explained that the brand ‘Kailash’ with its tag line ‘Truly Sacred’ tries to bring various products from Nepal, India and China under one banner. She said the launch of the brand was just a first step towards realizing the vision of the Kailash initiative and thanked Robin Amatya, CEO of SABAH Nepal, for taking up the challenge of introducing the value chain concept in Khar VDC. Mr Amatya said that building the capacity of local people of Darchula and enabling them to sell their products is a gradual process. He expressed his hopes that the initiative would provide necessary support to make the intervention sustainable.

Stay current

Stay up to date on what’s happening around the HKH with our most recent publications and find out how you can help by subscribing to our mailing list.

Sign Up

Related content

Continue exploring this topic

15 Jun 2015 News
Interview with Mr Chewang Lachenpa on Tourism in North Sikkim

Mr Chewang Lachenpa, a former executive member of the Lachen Tourism Development Committee, ...

21 Mar 2019 Gender in Koshi
Transforming gender and social perceptions in the brick industry

With rapid urbanization and demand for construction materials in Nepal, brick kilns have proliferated across the country, providing livelihoods to ...

13 Dec 2017 News
Field excursion to Sikkim’s spring revival sites

The International Centre for Integrated Mountain Development (ICIMOD) organized a filed excursion for 15 Bhutanese representatives to spring revival sites ...

30 Mar 2018 REDD+
Governance study of Community-Based Forest Management Systems (CBFMS) completed in Myanmar

Dr Tek Maraseni from the University of Southern Queensland, along with Griffith University in Australia and the Institute for Global ...

10 Dec 2018 HI-LIFE
Fostering Regional Cooperation for Primate Conservation and Research in the Far-Eastern Himalaya

The meetings involved protected area managers, scholars, and experts from within and outside the landscape and explored opportunities and constraints ...

29 Sep 2015 News
Farmers adopting Technology

This article about Climate Smart Villages was first written by Madhusudhan Guragain in Nepali. It appeared in Nagarik Daily on ...

30 Sep 2019 HI-LIFE
Adopting a flagship species approach to conserve biodiversity and habitats in the Hindu Kush Himalaya

An international workshop on the conservation of flagship species and their habitats in the HKH region was held from 28 ...

27 Jul 2016 News
Bringing Nature into the National Curriculum

A half-day workshop to explore how nature camp and environmental issues could be better incorporated within the National Education System ...