Back to news
17 Mar 2017 | Himalica

Brand HIMALICA – Green Products from the Mountains soft-launched at the Sixth Nepal International Trade Fair

2 mins Read

70% Complete

Nepali Prime Minister Pushpa Kamal Dahal inaugurated the Sixth Nepal International Trade Fair in Bhrikutimandap, Kathmandu, Nepal, on 16 March 2017. Among other stalls, the PM visited a booth set up by the Support to Rural Livelihoods and Climate change Adaptation in the Himalaya (Himalica) initiative.

SABAH Nepal President Sristi Joshi Malla briefed the PM about brand HIMALICA – Green Products from the Mountains, and presented him a gift pack of HIMALICA cardamom value added products. SABAH Nepal has begun marketing vegetables and large cardamom based products under the new HIMALICA brand with technical support from the International Centre for Integrated Mountain Development (ICIMOD), the Environment Conservation and Development Forum (ECDF) and the Center for Environmental and Agricultural Policy Research, Extension and Development (CEAPRED).

Yubak Dhoj GC, Secretary, Ministry of Livestock Development, formally opened the Himalica booth to mark the soft launch of brand HIMALICA – Green Products from the Mountains. He lit a candle, watered the cardamom plants, and unwrapped packages containing cardamom-based products such as cardamom tea, cardamom biryani masala, cardamom powder, cardamom pods, and accessories made from cardamom fibres to mark the launch.

Yubak Dhoj GC, Secretary at the Ministry of Livestock Development, soft launches the HIMALICA brand “Green Products from the Mountains” at the 6th Nepal Int’l Trade Fair!
Photo credit: Jitendra Bajrachaya/ICIMOD

Dhrupad Choudhury, Regional Programme Manager of the Adaptation to Change Programme at ICIMOD and Surendra Raj Joshi, Himalica Programme Coordinator, briefed the Secretary about brand HIMALICA. They discussed its role in contributing to the resilience of poor and vulnerable mountain communities of the Hindu Kush Himalaya by linking their niche, value-added products and services to mainstream marketplaces under the Himalica programme.

Robin Amatya, SABAH Nepal CEO, said the objective of the soft launch was to educate consumers about climate-smart agricultural practices and technologies in the value chain development of products based on large cardamom and vegetables, as well as to pull in consumers by demonstrating their quality and health benefits. He said the fair, organized by the Federation of Nepalese Chamber of Commerce and Industries (FNCCI), was an opportunity to set up institutional ties with visitors and buyers from other countries – India, China, Bangladesh, Korea, Japan, Germany, Israel, the European Union, and the United States.

The Himalica booth, managed by SABAH Nepal, showcased value added products such as cardamom pods and tea bags, and beautifully designed bags and purses made from cardamom fibre from Taplejung. There were also fresh vegetables – cauliflower, cabbage, radish, carrot, coriander, beans, potato, capsicum, tomato, lemon etc. – from Udayapur. Other SABAH Nepal products such as turmeric, beans, gundhruk, rice, lentils, and herbal soaps were on display as well. The SABAH Nepal team also gave a live cardamom tea making demonstration and offered the drink to visitors to the booth.

HIMALICA booth promoting Geen Products from the Mountains
Photo credit: Jitendra Bajrachaya/ICIMOD

The HIMALICA brand came out of the Himalica programme funded by the European Union and managed by ICIMOD. Currently, SABAH Nepal is only marketing fresh vegetables from Udayapur and large cardamom-based products from Taplejung. In the near future, it plans to market more value-added niche mountain products and services from Himalica pilot project sites in Bangladesh, Bhutan, Myanmar, Nepal, and Pakistan, and later expand to cover the entire Hindu Kush Himalaya.

Stay current

Stay up to date on what’s happening around the HKH with our most recent publications and find out how you can help by subscribing to our mailing list.

Sign Up

Related Content

Continue exploring this topic

16 Apr 2015 News
Women learn to invest in flood preparedness

ICIMOD, in partnership with the Institute of Integrated Resource Management (IIRM) and Swayam Sikshyan Prayog (SSP), conducted flood preparedness training ...

15 Jan 2020 KDKH
Disasters beyond boundaries: Experts agree on regional cooperation to build resilience in the Koshi basin

Water-induced hazards are common in the Koshi basin, and disasters can cross boundaries, as we saw with the late July ...

Policy Level Interventions to Improve Brick Industry in Nepal

The purpose of the workshop was to present a compiled report and to seek input from concerned institutions to further ...

1 Jan 2016 News
Linking Gender and Social Inclusion to Value Chain Development

Two gender and social inclusion experts from the International Centre for Integrated Mountain Development (ICIMOD) participated in a value chain ...

12 Apr 2016 News
ADAPTHIMAL Partners on the Job Training at ICIMOD

Partners Uttarakhand Gramya Vikas Samiti, Integrated Livelihood Support Project (UGVS-ILSP), India and High Value Agriculture Project in Hill ...

6 Jan 2017 News
ICIMOD Participates in International Mountain Day 2016 Celebrations in Pakistan

[caption id="attachment_7725" align="aligncenter" width="560"] The Chief Minister and Provincial Minister presiding over the ...

25 May 2015 News
ICIMOD to lead SAARC CCI’s climate-related activities

Participants from ICIMOD attended the 62nd Executive Committee and 20th General Assembly of the South Asian Association for Regional Cooperation Chamber ...

18 Feb 2015 News
ICIMOD and Aaranyak monitor and improve the CBFEWS in Assam, India

The team assessed and modified the existing equipment at the installation sites in Dihiri ...