Back to news

Haa Summer Festival Showcases Local Culture for Tourism Promotion

Introduced by the Tourism Council of Bhutan (TCB) in 2011 to promote tourism in Haa Valley, the Haa Summer Festival is a two-day celebration of local culture. Also known as the Monsoon Festival, the event takes place in the month of July each year. It has become a major tourist attraction in recent years. This year, the festival was observed on 8 and 9 July. The event was organized by the Haa Dzongkhag Administration with funding from TCB. Speaking at the inaugural, the guest of honour, Dasho Dzongdag (governor) of Haa said, “Haa is one of the richest districts in Bhutan in terms of natural and cultural endowment. Festivals such as this one are the perfect way to showcase this endowment.”

2 mins Read

70% Complete
The 6th Haa summer Festival inauguration ceremony

Haa Valley is a pilot site of the Kangchenjunga Landscape Conservation and Development Initiative (KLCDI) of the International Centre for Integrated Mountain Development (ICIMOD). It focuses on livelihood diversification through community-based sustainable tourism promotion. The ICIMOD KLCDl team participated in the event this year with support from partners to showcase knowledge products and materials related to its work. A number of tourists and locals visited the KLCDI stall. They were mainly interested in learning about ICIMOD and its Transboundary Landscape Programme.

Although it rained intermittently, the weather did not deter tourists and locals form participating in the festival. According to the Royal Society for Protection of Nature (RSPN) report, more than 100 tourists and about 600 local visitors attended the festival on the first day and about 40 tourists and 400 local visitors were present on the second day.

2
3
1. Mr Karma Phuntsho from ICIMOD briefing visitors on the Kangchenjunga Landscape Conservation and Development Initiative (KLCDI) 2. Members of the local young female group performing a cultural dance 3. Members of the local female group perform a cultural dance

Aside from several stalls, the festival showcased the thriving culture of the region. There were a variety of religious performances and cultural events showcasing the region’s nomadic lifestyle, particularly yak herding. Several of the traditional songs and folks dances of Haa were also performed. The main attraction of the event was the “Ap Chundu” dance performed by female performers. Ap Chundu is the protector deity of Haa district. Other attractions of the event included traditional games such as archery, pillow fights, and flat stone swing competitions. Food stalls showcasing local Haa cuisine comprising of a wide variety of delicacies such as special buckwheat dumplings and buckwheat fried noodles added to the collection of attractions.

Besides, the 11 homestays in Haa Valley initiated by TCB and RSPN provided visitors an experience of the unique rural lifestyle and the heartwarming hospitality of the locals. Aside from homestays, features of rural tourism services in the area include cultural excursions and nature hikes with local guides. Through such undertakings, the local community is able to generate income while conserving nature and promoting traditional culture. Locals remain enthusiastic about turning Haa Valley into a community-based tourist hotspot through sustainable tourism. The Haa Summer Festival is an avenue that will help local people—men and women, young and old—nurture innovative ideas to attract and entertain increasing numbers of tourists and visitors to the Haa Valley.


Masked artists performing a traditional dance


Dasho Dzongdag (governor) of Haa and Director of the Tourism Council of Bhutan (TCB) being served tea inside a nomadic yak herder stall


Local men participating in traditional games

Stay current

Stay up to date on what’s happening around the HKH with our most recent publications and find out how you can help by subscribing to our mailing list.

Sign Up

Related content

Continue exploring this topic

A Commitment to Implement Water Use Master Plans in Saptari, Nepal

Participation of the private sector has opened up avenues for joint collaboration with local authorities for sustainable WUMP schemes and ...

30 Sep 2015 News
Community leaders from Kavre District learn about innovative livelihood techniques at ICIMOD’s Godavari

  Increasingly, many areas of Kavre suffer problems with water;  frequently there is not enough. As a result, many community members ...

Brick sector partnership enhances state of knowledge on science, technology, and policy in Nepal and South Asia

The project conducted interactive trainings and workshops, solicited feedback from the FNBI’s member associations for increased ownership, and mobilized local ...

19 Dec 2015 News
India-ICIMOD Week 2015

  The Ministry of Environment, Forests and Climate Change (MOEF&CC), GB Pant Institute of Himalayan Environment and Development (GBPIHED), and the International ...

19 Feb 2015 News
HICAP’s Work on Gender Applauded at CRM Expert Working Group Meeting

The study focused on the multiple drivers of change impacting women in Nepal and ...

29 Sep 2015 News
Thana Glacier Mass Balance measurement and monitoring in Chamkhar Chu Basin, Bhutan

  The International Centre for Integrated Mountain Development (ICIMOD), with the support of Government of Norway in collaboration with the 

30 Jun 2017 KSL
KSLCDI Receives Special Grant Spotlight

The Kailash Sacred Landscape Conservation and Development Initiative (KSLCDI)’s efforts to link cultural heritage with conservation and development has received ...

Sharing research and promoting dialogue on the contributions of biodiversity in achieving the SDGs in Nepal

[caption id="attachment_46826" align="alignnone" width="1217"] A rhododendron cluster in Panchthar, ...