Maintaining our integrity

Below are some examples of treatments to avoid when working with the logo.

Do not place the color logo on a pattern


Do not place the logo on an angle.


Do not change the colors of the logo


Do not stretch the logo
Do not add a drop shadow or filter effect
Do not add to or delete elements in the logo


M Symbol

The M symbol can be presented in one of the primary brand colors. In addition, the symbol can be presented in white against a branded color box. Symbols can be used at the bottom corner of interior spreads of a publication with the folio.

The spacing rules for the logo remain the same when using the “M” symbol. The spacing around the “M”, at a minimum, should be the height of the interior of  the ICIMOD “O”.