Medicinal Plants and Herbs in Eastern Himalayas: Developing Sustainable Supply Chain and Enhancing Rural Livelihoods in Eastern Himalayas

The project is a blend of conservation of medicinal and aromatic plant (MAP) resources through sustainable utilisation, streamlining of supply chain with quality medicinal plants’ raw materials, and expansion of economic opportunities for the rural poor. It focuses on improving the livelihoods of highland communities in three needy countries of the eastern Himalayas: Bangladesh, Bhutan, and Nepal by targeting nine high-value, native and commercial MAP species having a large export market demand. The target species include Sapindus mukorossi, Swertia chirayita, Valeriana jatamansii, and Zanthoxylum armatum in Nepal; Saussurea costus, Carum carvi, and Zanthoxylum armatum in Bhutan; and Asparagus racemosus, Phyllanthus emblica, Rauvolfia serpentina, and Withania somnifera in Bangladesh. The project will develop and promote appropriate production and post harvest technologies, develop marketing strategies, develop community-based enterprises and promote market information dissemination systems and appropriate policies to enhance livelihoods and conserve the natural resource base. The project will develop strategies and recommendations to harmonise regional standards and protocols to improve quality and control the use of fake products and substitutes in the market through interventions including enabling policies, legal reforms, stricter regulatory mechanisms, and technology transfer. This is expected to strengthen the marketing skills and bargaining power of locally-owned MAP-based micro-enterprises and producers’ associations in the target areas and provides viable and sustainable income generating options to local communities. The aim is to develop and promote models of good practice in niche-based transformation of poor producer communities to improve livelihoods and reduce poverty in the pilot areas in the three countries.


  • To increase incomes of MAP producers by 20% by designing local, national and regional interventions through critical assessment of community needs, information, and theknowledge and resource base of the medicinal herbs sector in the needy countries.
  • To develop and /or strengthen three improved supply chains for herbal commodities involving collectors, cultivators, and producers to better access national, regional, and international markets.
  • To promote enabling policies, institutions, and market infrastructures to increase private sector investment by 25% and set up quality standards and protocols to develop model public-private-civil society partnerships


May 2007 - December 2012

Geographical coverage


Core financial partners/development partners/sponsors

Common Fund for Commodities (CFC)

Implementing partners

Bangladesh: Bangladesh Neem Foundation (BNF), Development of Biotechnology and Environmental Conservation Centre (DEBTEC) 
Bhutan: Ministry of Agriculture
Nepal: Herbs and NTFPs Coordination Committee (HNCC)

Contact information

Dyutiman Choudhary
Acting Team Leader
MAPs Marketing and Enterprise Development Specialist