Telecast of the Telefilm - 'Dhuwa' (Smoke)

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Dhuwa (smoke) is a short telefilm about the air pollution resulting from open fires. It presents the problems and solutions associated with air pollution in a simple and catchy way that can be easily understood by the general public. It mixes comedy with informative messages about atmospheric issues, and cleverly depicts the problem in all three regions of Nepal – mountains, hills, and plains.

Watch the full telefilm on Youtube

Recognizing the rising deterioration of air quality in Nepal, the International Centre for Integrated Mountain Development (ICIMOD) and Institute for Advanced Sustainability Studies (IASS) partnered with MaHa Sanchar to produce this telefilm to raise awareness as part of a joint ICIMOD-IASS initiative called Sustainable Atmosphere for the Kathmandu Valley (SusKat)

Why the collaboration with MaHa Sanchar?

MaHa Sanchar, established in 1982, is a private organization formed by Nepal’s veteran comic duo Madan Krishna Shrestha and Hari Bamsha Acharya. The duo are among the most popular and respected comedians in the nation. They work for cultural, social, and economic development by performing stage dramas and producing films and other educational materials that combine awareness-raising and popular comedy. They have produced social telefilms in partnership with several organizations. ICIMOD and IASS considered their popularity among Nepalis to be a key ingredient in bring needed awareness to the issue of air pollution in the nation.

What to expect from the telefilm?

In addition to the main message encouraging the public to reduce air pollution from open burning, several other issues are depicted in the telefilms, including:

  • The impacts of air pollution on people’s health and the climate.
  • The responsibility everyone has to make efforts to decrease air pollution.
  • The transboundary nature of air pollution: Pollution from abroad affects us. Pollution also reaches the high Himalayas, affecting snow and glaciers, tourism, and areas downstream.
  • Major sources of air pollution, including vehicles, industries, cooking fires, and open fires including heating fires, crop residue fires, and garbage fires.

The telefilm aims to educate the public about various aspects of air pollution. It aims to inspire viewers to change their behaviour, which could directly help reduce air pollution and have positive effects on both the environment and the health of the public. 

An SMS-based survey will be administered immediately before and after the telefilm is screened to help measure the response from viewers. Selected survey respondents will be approached several months after the film to assess how much knowledge has been retained and whether any lasting impact has been made on their behaviours in relation to air pollution.

The telefilm will air on Nepal Television on Sunday, 18 October 2015 at 8:50 pm.

Watch the Dhuwa Promo on Youtube