Request for Proposals for Branding Services

Short Proposal Deadline: April 27, 2018 (16:00)

The International Centre for Integrated Mountain Development (ICIMOD), an inter-governmental organization, requests proposals to Discover, Develop, Refine and Articulate the ICIMOD brand. 

Short Proposals should be completed and submitted to ICIMOD by 4pm on Friday, April 27, 2018. A Technical Committee will short list candidates based on submissions of Short Proposals. Short listed candidates will be invited by ICIMOD to submit a full Detailed Proposal. 

Questions regarding this RFP should be directed to no later than April 13, 2018. Responses to all questions will be posted to the ICIMOD website ( no later than April 20, 2018. Short listed candidates will be notified directly no later than the first week of May. 

Electronic submissions of the Short Proposals (preferably in PDF format) should be submitted to with “Proposal for Branding Services” in the subject line.


ICIMOD requests proposals to provide branding services. The selected organization will be asked to work in close collaboration with and in support of ICIMOD’s Knowledge Management and Communication department to Discover, Develop, Refine and Articulate the ICIMOD brand by engaging a collaborative, comprehensive and data-driven approach.

As an inter-governmental organization that receives funding from a variety of national and international sources, ICIMOD is committed to the effective and efficient use of its limited marketing budget. The scope of work for this engagement is single-project based for this initial period, with the opportunity for future marketing services work possible upon completion.

Background on the International Centre for Integrated Mountain Development

Established in 1983, the International Centre for Integrated Mountain Development (ICIMOD) is a regional intergovernmental learning and knowledge sharing centre serving the eight regional member countries of the Hindu Kush Himalayas – Afghanistan, Bangladesh, Bhutan, China, India, Myanmar, Nepal, and Pakistan – and based in Kathmandu, Nepal. Globalization and climate change have an increasing influence on the stability of fragile mountain ecosystems and the livelihoods of mountain people. ICIMOD aims to assist mountain people to understand these changes, adapt to them, and make the most of new opportunities, while addressing upstream-downstream issues.

ICIMOD believes in a future where mountain people in the Hindu Kush Himalayan (HKH) region can experience enhanced livelihoods, equity, and social and environmental security; where they can adapt to environmental and climate change; and where future generations can enjoy the benefits and opportunities made available by the region’s rich, diverse natural resources. ICIMOD foresees a future in which the HKH region is valued, sustained and upheld as the water tower for more than a billion people, as a cultural and spiritual hub, as home to numerous global biodiversity hotspots, and as a significant ecological buffer zone. ICIMOD aims to serve the region through information and knowledge generation and sharing, and by fostering regional cooperation to find integrated and innovative solutions to critical mountain problems. 

We support regional transboundary programmes through partnership with regional partner institutions, facilitate the exchange of experience, and serve as a regional knowledge hub. We strengthen networking among regional and global centres of excellence. Overall, we are working to develop an economically and environmentally sound mountain ecosystem to improve the living standards of mountain populations and to sustain vital ecosystem services for the billions of people living downstream now, and for the future.

ICIMOD works through the support of its regional member countries and numerous foreign development agencies, such as the European Union, the Bundesministerium fur Wirtschaftliche Zusammenarbeit (BMZ), Germany, and the Swedish International Development Cooperation Agency (SIDA).

For additional information, please see: ICIMOD Website:

Scope of Work

We seek a partner with a proven track record for creative excellence in brand development and execution to help us:

1. Phase I

  • Provide a recommendation for a process and optimal timeline for gaining organizational consensus for the re-branding process.
  • With an understanding of the primary value propositions that ICIMOD presents to its audiences, help to assess perceptions about how well ICIMOD delivers on those value propositions.
  • Identify and categorize target audiences and how they might be prioritized.
  • Identify the key issues for those audiences that ICIMOD can address.
  • Assist in assessing and honing ICIMOD’s organizational personality, especially related to social media.
  • Develop a comprehensive brand strategy (including brand architecture) for a multi- faceted brand that addresses relationships between brands, naming conventions, and service/program brand groupings.
  • Review ICIMOD website and develop a comprehensive strategy for improving user design, experience, and engagement
  • Suggest possible brand ideas for ICIMOD: a singular key takeaway to be infused through all of its branded communications.

2. Phase II

  • Articulate and depict (“bring to life”) the brand identity including naming, design, and brand identity standards/guidelines/systems, with particular emphasis on website and print products.

ICIMOD expects the scope of this work to be completed by December 31, 2018.

For more details, please download the full RFP here.

Anticipated Schedule

  • RFP issued (3/26/18)
  • Questions due to ICIMOD (4/13/18)
  • Answers to questions posted to ICIMOD website (4/20/18)
  • Short Proposals due to ICIMOD (4/27/18)
  • Notification of candidates short listed for submission of Detailed Proposals (5/4/18)
  • Detailed Proposals from invited candidates due to ICIMOD (5/18/18)
  • Invitation to present issued by ICIMOD (5/28/18)
  • Finalist presentations (6/4/18 to 6/8/18)
  • Decision (6/15/18)

Contact Information

Questions regarding this RFP should be submitted in writing to  by April 13, 2018. Responses to all questions will be posted to the ICIMOD website ( within five business days.